CBRR Brand Tools
To build a successful career in real estate, agents need access to resources to supplement their business. As an agent with Coldwell Banker Resort Realty, you will have exclusive access to many tools, including, but not limited to:
My CB Desk – The agent resource for all things Coldwell Banker, and gateway to all other CB Exclusive Technology.
Zap Customer Relationship Management – A leading customer relationship system that includes a confidence score tracker for all your clients, giving you predictive information on who is likely to make their next purchase, as well as your own personal website through the platform.
LeadRouter – Never miss out on the chance to get a lead, as this delivery service converts a lead to a voice message sent directly to an agent’s cell phone which allows for immediate agent follow-up.
CBX Listing Experience – Exclusive to Coldwell Banker agents, this website and app leverage big data and technology to help sellers determine the best price for their home, then strategically target markets likely to produce their ideal buyer.
CBX Buyer Locator – This program uses technology to find clients and convert them to buyers, giving Coldwell Agents a competitive advantage in the market.
Coldwell Banker University – The education branch of Coldwell Banker, CB University develops and delivers action-based programs in conjunction with high-performing sales agents and managers that assist agents in delivering exceptional customer experience while cultivating and maintaining an increased level of productivity; These classes are available in a variety of learning options, from courses at your own pace to live Zoom lessons, so you can find one that best suits your learning style.
BrandSRV - Access all the current Coldwell Banker corporate marketing tactics, campaigns and brand assets which you can easily customize, download, and distribute.
Social Ad Engine - Leverage the power of social media by driving traffic, boosting awareness, or tracking leads for your listings; This easy to use tool helps you quickly create a social media ad using your listing information and three photos of the property, then optimizes the ad based on which image is performing best in relation to your budget and ad duration.
Exclusive Look - Browse listings for available properties or what buyers are looking for, posted exclusively by agents in the Coldwell Banker network, plus share sneak peeks with other Coldwell Banker agents of listings coming soon.
CBx + Moxi Present - Design presentations for your clients using this interactive platform's tailored marketing templates that range from CMAs for buyers and sellers, to tour itineraries for buyers going out for a day of showings
Xpressdocs - A Coldwell Banker agent's one stop shop for any printed materials; Simply choose what marketing material best suits your current goal or needs, customize and order
SPARK - Exclusive network dedicated to assisting Coldwell Banker agents in their personal and professional lives; As a Coldwell Banker Agent, SPARK would provide you access to insurance programs, retirement accounts, discounts on your continuing education, and more to help you excel in and out of your career.
Global Luxury Program – Coldwell Banker’s Luxury Home Division, designed specifically to reach the luxury segment of the real estate market, with an average sale in this program being around $1.9 million; This exclusive designation is available only to the top Coldwell Banker agents who have undergone extensive training, thus providing access to luxuriously designed signage, 3D home tours, top of the line print advertising, and the highest quality photography.